Cadillac Converj Concept (2009)

Car model: Cadillac Converj Concept (2009)
Company: Cadillac Motor Car Division
Country: Detroit, Michigan, U.S.A

With the Cadillac Converj Concept General Motors unveiled a further glimpse at the potential of electric propulsion, this time in the form of luxury transportation. The Cadillac Converj was developed as a well-appointed grand touring coupe with a bold design and a host of interactive technology.

Bob Lutz, GM's vice chairman of Global Product Development, said the Cadillac Converj concept has production substance. "It's a logical extension of our plan to reinvent the automobile," he said. "It clearly shows what a Cadillac electric vehicle could look like, and clearly indicates that global luxury customers can have a car that has both strong design and electric propulsion with a total range of hundreds of anxiety-free miles."

There's no mistaking the Converj for anything but a Cadillac, according to Lutz. "An aggressive, forward-leaning profile hints at a new, progressive theme and proportion in Cadillac's design evolution," he says. "The new proportion showcases a uniquely shaped, modern vision of a personal luxury 2+2."

The overall shape is reinforced by a prominent, sweeping body line with large, 21-inch (front) and 22-inch (rear) wheels pushed to the edges of the body. The Cadillac Converj exterior is painted a dark silver tri-coat that GM designers dubbed "Reaction."

Cadillac's extended-range electric vehicle (E-REV) concept has a new body style that is an evolution of the brand's traditional Art and Science design theme. An aggressive, forward-leaning arc profile is the foundation for the sporting stance. And more than a Cadillac in form, Converj is also intended to be a Cadillac in substance, with the premium materials, technology and driving dynamics that are hallmarks of the brand.